H&M's models are now computerized

H&M uses computer generated model

Ned Resnikoff from MsMagazine.com wrote an article discussing the clothing company, H&M's decision to use only one generic model body for all displays and photographs. This means that the company is only hiring face models who are then superimposed onto some graphically designed, very thin body. Additionally, the company has also chosen to shade in different skin tones so as to appear more diverse.

 Resnikoff points out in the article that it seems obsurd for the company to show diversity through creating different skin toned bodies yet they only use one body type. I thought that Resnikoff described the irony of their diversity statement very aptly. If this company was truly trying to promote diversity they would not have opted for a super thin graphically designed body.

H&M's lack of diversity has managed to dehumanize and therefore misrepresent women. Women are still struggling to be correctly represented but can not effectively do this until more women participate in voicing these concerns. For example, Bell Hooks, author of Talking Back, created an opportunity for herself to have a voice through writing. Hooks admitted that she was not warmly accepted and that she was often times lonely but, her voice was -that- important. Hooks would not have been as lonely had the women around her stuck up for her. Woman as a whole need to be more bold in creating opportunities for having a voice.

--Ricque Morrow, WOS 225