KIA Optima

http://feministing.com/2012/02/06/superbowl-commercial-sexism-notbuyingit/

In the series of 2012 Superbowl commercials, KIA aired a commercial featuring supermodel Adriana Lima. In the commercial, there are two dreams that are seen. The first dream is a short depiction of what apparently all women dream about: rainbows, pretty white horses, and long haired half-naked men. The second, more in-depth, commercial features the manliest of manly dreams: supermodels, rock bands, a fast car, and other stereotypical masculine representations. Other than the fact that the woman's dream is about the quarter of the length of the man's, his dream also interrupts hers when he crashes the car into her scene and steals her away. KIA sends a clear message that the majority of Optima buyers will more likely be men and implies that women will be "unable" to handle such a race car. It is also an implication of the difference in mentality between men and women. KIA sends the message that men are more creative and have a stronger and wider range of mindset than women who apparently only think of fragile and safe ideas. There were two other KIA Optima commercials that were aired that did not include the woman's half of the dream at all.