Monday, April 23, 2012

Leggo my LEGOS: Fair play for girls

http://feministing.com/2012/04/20/leggo-my-legos-fair-play-for-girls/
http://www.sparksummit.com/2012/04/17/why-are-we-still-talking-about-lego/ (continued article)


LEGO has recently made a LEGO Friends line which is specifically for girls. The line consists of packages of Lego’s with themes such as decorating homes, getting hair done, cooking, and anything stereotypically related to a girl. This is when the article stuck out to me. Just because it is cliché for a girl to do such things, doesn’t mean every girl in the world wants to decorate homes or cook. The boy’s line of Lego’s has themes like ninja quests, policeman, doctors, construction workers, and fighting alien invasions. This once again not only shows the stereotypes of girls, but also to boys. Who says that boys can’t decorate homes or be interested in cooking? This is what media, toys, and society say is not the “norm”.

A group called SPARK, whose mission is to challenge the sexualization of girls, has asked LEGO to “Stop selling out girls.” Having toys like this automatically makes little girls think they can only take certain paths in life. LEGO is basically telling little girls and boys what they can or cannot be. Also, because these are little girls playing with these toys, they are being exposed at an early age of what society thinks a girl should be in life. That then does nothing but block girls from being whatever they want to be. SPARK states, by telling LEGO what they want, “And we want them to improve the Friends line by giving the characters more diverse story options, and maybe even introducing some male characters.”

I don’t think LEGO should separate their lines by gender. If a little girl wants to be a policewoman or have ninja quests, then they should be able to do that. This issue could relate to various topics we speak on in class, such as how women are seen to only do womanly things and not take on what is considered, “a mans job”. This article just reinforces the cage women are stuck in.



-Jazmyn Hudson

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