Saturday, April 7, 2012

No Comment, Newcastle: “Not an Attractive Woman”



  This blog stood out to me. The commercial being advertised is so blatant with its sexist remark or “joke”. I agree with the blogger, this is a enforcing a stereotype that all professional women are ugly and only “a male standard of beauty” can be shown on TV. The company says they are being honest, well they are sure are. They are not holding back any sexist views. They are showing their true thoughts which can be linked to how women are being oppressed today. The commercial relates to the reading for today, “Oppression” by Marilyn Frye. As Marilyn would say being oppressed is like being caged in. There are forces and barriers blocking women which are not accidental.

When you first look at the commercial you think joke whether it’s good or bad. But also like Marilyn says, you have to look at the bigger picture to see the network of connected obstructions. The bigger picture here is women are oppressed, and held back from many things just because they are women and especially because they are not attractive to men. So these are all reason why this company is not showing the woman because her outward appearance is not worthy enough.

The commercial implements what society has instilled, that women should only be seen when pretty and not heard whether you’re pretty or not. The company is being completely honest and not wasting anyone’s time and when I say anyone I mean only heterosexual males. I’m offended that when the commercial says no nonsense they mean what some people really think about women. There are no thoughts or consideration for anyone else’s feelings. I don’t like this commercial nor do I think it is funny. I think it is extremely common in every way. To me this is a good example of trying to control women and how they should live their lives according to the oppressor.
Christie Butera

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